One of the easiest, cheapest and most effective ways to let people in your community know about your business is to purchase custom signs. However, having signs designed and made specifically for your business is not always as bank account-friendly as you might have hoped. To keep your price as low as you can, follow these three tips when ordering and purchasing your custom signs.
1. Avoid Going Custom at All
Honestly, one really affordable way to purchase signs for your business is to opt for stock signs rather than those that are printed just for your company. In many cases, they will work just fine for advertising, and you can usually customize them with your company's phone number and other information by filling out the blank spaces. Another option that is still affordable but that is a little more customized is to ask that a stock sign be slightly tweaked for your company's needs. Then, you can save money by going off of a base design rather than having a new sign made from scratch.
2. Opt for Vinyl Banners
Because of their lighter-weight materials, vinyl banners are often more affordable to make and purchase than custom signs. This means that if you are on a true budget, this is a good choice. Not only can you save money, but you will be able to purchase a larger sign that can help cover more ground and grab more attention while sticking to your budget. Just remember that vinyl banners are not made to last as long as custom signs and that you'll need to take good care of your banners by keeping them out of the sunlight and washing them gently with a soap and water solution. Taking proper care of your vinyl banners will make them look better and last longer, which is obviously more cost-friendly.
3. Keep it Simple
You might envision wild and crazy signs that will attract the attention of passerby, but the truth is that more complicated signs cost more than those that are kept relatively simple. Plus, a sign that is "too busy" might be a bit more difficult for people to read anyway. Instead, try using a few basic colors and a simple color scheme.
Buying custom signs can get expensive, but it does not have to be as costly as you might think. If you follow these tips, you can purchase signs from a place like Davis Sign Co for your company without going over your budget.