Is your business relocating in the near future? If so, then of course you want to make your current and prospective customers aware of the upcoming move. You'll also want to take measures to attract customers to your new location, regardless of where it may be. Fortunately, there are a few simple steps you can take to keep your business booming after you've arrived at your new location.
Communicate Early On
First of all, start by communicating with your current customers as soon as possible once you know that the move is going to happen. Utilize as many outlets as possible when it comes to getting this message across. This means announcing your move on your social media pages, sending out e-mails to customers on your e-mail list, and posting fliers or other notifications in your current business location. If your budget allows for it, you may even want to consider placing a television or radio ad to let people know about your new location. And if you're relocating for a positive reason (expansion, for example), be sure to make this clear as well.
Update Your Online Listings
In addition to communicating with your customers about your pending relocation, you'll want to make sure that your future prospective customers know where to find you as well. As such, it's a good idea to update your online business listings as soon as possible once the move has occurred. This includes your Google Business page. After all, many people these days rely on Internet searches to find new businesses, so if your listing isn't updated, you could be missing out greatly.
Give Them an Incentive
Finally, be sure to give your current and prospective customers an incentive to visit you in your new location as soon as possible. You might consider offering a special discount for the first couple of weeks in your new location, for example. You could even hold a special event, such as a festival or party where you invite customers by for snacks, beverages, and games. Just remember that your customers are the life of your business, so you need to give them an incentive to stay with you even after a relocation.
By keeping these tips in mind as you prepare for your business relocation, you'll be sure to make the transition as easy as possible--not only on your employees, but on your beloved customers as well. For more information, contact a company like Midwest Moving & Storage Inc.